360 Intelligent Marketing customizes each quantitative or qualitative study to meet the needs of its evolving and growing clients. Studies range from ad hoc or baseline studies to ongoing tracking studies. We match the research methodology to your needs, budget, and availability of suitable respondents to make the best decisions.

 

Illustrative research services:

360 Intelligent Marketing understands the importance of gathering quality insight from physicians, pharmacists, providers and consumers of healthcare services. Whether surveying your medical staff, referring physicians or other health care professionals, we provide the focus you need to start improving relationships with your customers.

 

 

Are you giving your customers what they want? Identify the gaps between what customers expect and what you deliver. Periodic measurements of your customers and employees provide management with valuable tools to evaluate progress towards improving customer loyalty and satisfaction.

 

 

When developing a new product or service, or modifying existing ones, test if your target market finds the new product or service favorable and likely to use. Test product (or service) features/benefits, brand names, positioning, pricing, and promotional issues. Sampling, product trials and other promotional evaluations can be used in these examinations.

 

 

Benchmark levels for awareness, advertising recall and market perception of your marketing and advertsing campaigns.  Gain understanding of your image against your competitors or determine if any changes need to be made to your product or service, your advertising message or your media usage.  Studies are often conducted on a periodic basis to track changes in image and awareness over time.