Research Capabilities
360 Intelligent Marketing is a custom market research firm that involves you in every step of the project development to ensure you get the answers to the questions that impact your business. Gather powerful information to drive your business decisions using our statistically sound methodology.
COLLECTION METHODS
360 Intelligent Marketing can handle your complete range of your research needs through the most effective quantitative and qualitative data collection methods and technologies. Our capabilities include:
QUANTITATIVE SURVEYS
Involves a large number of interviews making the results representative of the population. Our methods to collect interviews for quantitative research include phone, the Internet and mail.
Telephone- A speedy, accurate way to survey consumers with both closed-ended and open-ended questions. 360 Intelligent Marketing partners with national telemarketing firms, who are experts in collecting market research information.
Internet/web- Implement surveys quickly and affordably for your key audiences, whether business to business or consumer. Best when desired target population consists mainly of internet users.
Mail- Survey specialized populations via well crafted written questionnaires.
Intercept interviews (or exit interviews)- In person interviews with visitors or customers following their shopping experience.
QUALITATIVE SURVEYS
Designed to generate more in-depth understanding of underlying issues, qualitative surveys involve guided discussion with a much smaller number of participants, either through in-depth interviews or focus groups. In-depth interviews- These one-on-one interviews (or "in-depths") are conducted in person or by phone by our skilled interviewers.
Focus groups- An interactive, group interview where attitudes towards new products/services or various topics are explored. 360 Intelligent Marketing offers traditional in-person or online groups with dual moderators.
METHODOLOGY
Our statistically valid research methodology ensures a random sample and statistically valid results. At 360 Intelligent Marketing, you receive results that are based on accurate perceptions from real customers.
360 Intelligent Marketing
412.421.7123
Info@360intelligentmarketing.com