MARKET RESEARCH SERVICES

360 Intelligent Marketing customizes each quantitative or qualitative study to meet the needs of its evolving and growing clients. Studies range from ad hoc or baseline studies to ongoing tracking studies. We match the research methodology to your needs, budget, and availability of suitable respondents to make the best decisions.

MARKETING IMAGE & BRAND AWARENESS RESEARCH

Benchmark levels for awareness, advertising recall and market perception of your marketing and advertising campaigns. Gain understanding of your image against your competitors or determine if any changes need to be made to your product or service, your advertising message or your media usage. Studies are often conducted on a periodic basis to track changes in image and awareness over time.

CUSTOMER LOYALTY AND SATISFACTION

Are you giving your customers what they want? Identify the gaps between what customers expect and what you deliver. Periodic measurements of your customers provide management with valuable tools to evaluate progress towards improving customer loyalty and satisfaction.

EMPLOYEE ENGAGEMENT SURVEYS

Determine how your company can improve employee engagement and effect performance and retention. Gain understanding into how your employees feel about your company, supervisors and senior management? Do your employees believe the company is focused in the right direction?

PRODUCT DEVELOPMENT RESEARCH

When developing a new product or service, or modifying existing ones, test if your target market finds the new product or service favorable and likely to use. Test product or service features/benefits, brand names, positioning, pricing, and promotional issues. Sampling, product trials and other promotional evaluations can be used in these examinations.

CONSUMER AND INTERNAL BRAND ASSESSMENTS

How strong is your institution’s brand? Use our Consumer Brand Assessment to measure consumer perceptions, attitudes and utilization of your hospital or health system and the competition in your market place. Customer insights from this fully customized study can aid in developing marketing strategies plus increasing your brand strength and market share.  Since measuring brand strength involves conversations with consumer, non-customers and possibly hospital leadership, feedback can be used to improve patient satisfaction.